SXSW

South by Southwest is one of Austin’s most iconic events – and a huge part of why the city is buzzing every spring. The massive, multi-day festival blends music, film, TV and interactive tech into one city-wide experience. What started in 1987 as a small music conference has grown into a global gathering for creatives, entrepreneurs, artists and industry leaders.

SXSW is a beast of a festival and no matter how many years you’ve attended, there will always be a learning curve. Every year there are new venues, new traffic patterns, totally new buildings that weren’t there last year and so on. There’s so much information to navigate, it can be overwhelming. But don’t worry, the Austin.com team has been attending for decades and we know all the ins and outs. Keep an eye on our blog page for tips and tricks to help you make it through like a pro!