Between red carpet interviews, random run-ins, and social media statements, we got the scoop on what everybody loves the most about the ATX and the super-sized fest.
Here are 10 of our faves from SXSW 2017.
1. Efren Ramirez
Perhaps best known as Pedro in Napoleon Dynamite, Ramirez attended the fest with the short It Began Without Warning, which he produced. It was at a party celebrating the film Small Town Crime where we ran into the filmmaker and asked him what he liked best about Austin. “The Grackle,” (the east side bar) he replied.