Just outside the confines of SXSW, a sea of locals gathers to celebrate Texas country at Willie Nelson’s Luck, Texas ranch.

The Luck Reunion is a small, somewhat exclusive event that’s been happening since 2012. It features a variety of outlaw musicians, artisans, and vendors who, as the official site says, follow their dreams without compromise.

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In stark contrast to SXSW, this festival is easygoing and easy to maneuver. There are few lines, no bad vibes, and just a heckuva lot of friendly folks happy to enjoy the reunion and all that it has to offer.

Here are 10 other reasons this festival is one you shouldn’t miss.

1. The ranch, itself

Luck, Texas, was initially built on Nelson’s ranch in the mid-1980s to serve as the set for the film adaptation of his 1975 album “Red Headed Stranger.” The makeshift town has stood ever since, though it was damaged by tornado force winds in 2014. While some damage is still evident, the majority of the western town is intact and stands as the perfect backdrop for this celebration.

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