Here’s How 2ND Street District Is Keeping Holiday Shopping Jolly in Austin

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2ND Street District is excited to celebrate “December in the District” again for its annual month-long celebration. The district welcomes back the 10th annual Holiday Window Walk and they’re introducing a new holiday passport activation in partnership with the Downtown Austin Alliance. Throughout the month of December, help support local businesses by making 2ND Street District your one-stop-shop this holiday season.

Now, more than ever, it’s important that Austin supports our local businesses. 2ND Street District invites you to sip on seasonal cocktails at Taverna, enjoy holiday creations from La Condesa, craft gifts at Upstairs Circus, and burn off holiday indulges at Ride.

Holiday Window Walk

The storefronts of 2ND Street District businesses have transformed into decorative holiday scenes during the 10th annual Holiday Window Walk. St. Edward’s University students have activated their imaginations and design skills for a chance to win $6,500 worth of scholarships on behalf of the District. Participating stores this year include Luxe Apothetique, Sneaker Politics, CRÚ, Austin Rocks, Bonobos, and OrangeTheory Fitness. All installations will be viewable from the sidewalk where guests are able to stroll at their own pace while social distancing.

Visitors can cast their vote on the 2ND Street District Facebook page through Wednesday, December 16th at midnight for which store they think deserves a prize for the best holiday window display. The first-place winner will receive a $3,000 scholarship, second place will win a $2,000 scholarship, third will win $1,000, and $500 will be given to the student who wins the public vote.

Holiday Passport

The Holiday Passport is a fun and easy way to explore the 2ND Street District while supporting local businesses during the holiday season. Passports can be downloaded online at DowntownHolidayStroll.com or picked up from participating businesses (while supplies last). Passport holders can create their own downtown adventures and discover new places while visiting various locations and collecting “stamps.” Participants who collect a certain number of stamps are eligible to win prize packages provided by retailers and curated by the Downtown Austin Alliance.

The grand prize is a New Year’s Eve Downtown Austin Staycation, which includes a two-night stay at The W Hotel, spa treatments from AWAY Spa, a gift certificate to dine at TRACE, and a backstage tour of ACL Live. Participating stores include Solidcore, Yummi Joy, Toy Joy, Austin Rocks, Luxe Apothetique, Love Tito’s, Sneaker Politics, and more.

2ND Street District Parking

Whether you’re visiting the holiday windows, stamping your passport, or grabbing a bite to eat, 2ND Street District has guests covered with parking validation in AMLI garages. Customers can now receive a two-hour parking validation good for any time they visit the district with a purchase from a 2SD restaurant or retailer. Parking map linked here.

For more information on everything happening in the District, go to: http://www.2ndstreetdistrict.com.


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