Digital transformation requires understanding what customers really want and their journey through their experience with your product. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment and get comfortable with failure. Join Jose Villa, President of Sensis and expert panelists as they share their perspective on how digital transformation is reshaping all aspects of marketing from brand identity to shifting the balance of paid, owned, earned, shared and leased media to new business…Find out more »
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