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Mercedes-Benz Evolution Tour
October 22, 2015 @ 8:00 pm - 11:45 pm
Mercedes-Benz is bringing back the Evolution Tour, the second installment of the multi-city music tour showcasing the GLA and CLA, two compact luxury vehicles designed to appeal to the next generation of Mercedes-Benz customers. Following a successful 2014 launch, this year’s tour continues to highlight the intrinsic bond between music and cars. Tickets for the tour, which is produced exclusively by Mercedes-Benz, will be made available to consumers through a fully integrated social media campaign.
The tour kicked-off in New York City on June 23, and made stops in Chicago, Los Angeles and Atlanta, with an additional stop in Austin, offering a synthesis of entertainment, fashion and art. The tour will feature headlining performances by Bastille and Passion Pit in select cities as well as local talent. During the events, consumers will experience art activations by Gregory Siff and Zio Ziegler and a curated Style Factory while experiencing the Mercedes-Benz GLA and CLA models on display at each tour stop.