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Austin and London announce launch of craft beer collaboration “Cockney Cowboy” at Oasis Texas Brewing Company
March 11 @ 12:00 pm - 2:00 pm - Free
Austin Hackney United (AHU), the Sister Cities organization which nurtures the twinning relationship between Austin and London, announces a launch event to celebrate release of a new limited edition craft beer, Cockney Cowboy, created to celebrate the six-year formal friendship between these two cities. The event, dubbed Cockney Cowboy Calling, will take place on Sunday, March 11 from 12 – 2 p.m. at the Oasis Texas Brewing Company, 6550 Comanche Trail, overlooking Lake Travis in Austin. It is open to all and no badges are required, though RSVPs are requested at the Eventbrite page here: https://www.eventbrite.com/e/cockney-cowboy-calling-tickets-43420199987 An RSVP includes beer tastings, a cash bar, food, music by Vision Arcade, English classic modern Triumph motorcycles from Killeen Power Sports and Central Texas riders, Mini Cooper classic cars and more. March 11 is also the date that London Mayor Sadiq Khan arrives in Austin for his SXSW Interactive Convergence Keynote speech the next day.
Cockney Cowboy is a hybrid red IPA lager formulated in a collaboration between Brian Dwyer of Oasis Texas Brewing Company (OTXBC) and Jon Swain of Hackney Brewery. The first batch has been produced at OTXBC just in time to greet the arrival of thousands of Brits to Austin for the annual South By Southwest (SXSW) conference and festival. Each year, the United Kingdom is the number one country for foreign attendees to the conference with more than 3,000 expected this year. A second matching batch of Cockney Cowboy will be brewed by Hackney Brewery to launch and serve during London Technology Week in mid-June, an event which the Austin tech and creative industries delegation always attends.
The name Cockney Cowboy pays tribute to the Cockney culture of East London where Hackney is located, but at the same time celebrates the Cosmic Cowboys gatherings of Austin’s early music scene at the Armadillo World Headquarters in the 1970s. The event takes its name from another incredible story of Austin-London friendships: Austin roots-rocker Joe Ely was touring in the U.K. and found rising punk-rock band, The Clash, sitting in the audience of his London show. They became fast friends and toured and recorded together for several years afterward in both the U.S. and the U.K., with The Clash recording the video for their Top 10 hit, “Rock the Casbah,” in Austin. Thus the word “Calling” was tacked on to the end of the beer title for the event name to give a nod to The Clash’s ubiquitous “London Calling” album that launched them in the U.S. during the years they collaborated with Joe. Austin Hackney United considers this rich pairing of Joe Ely and The Clash as their “spiritual predecessors” – musical harbingers of the relationships that would follow 30 years later.
The Austin-Hackney relationship dates back to 2012 when a Friendship Cities agreement was signed between mayors of the two cities during a digital trade mission to London. This was then advanced to full Sister Cities status in 2014 after accomplishing a list of objectives. Hundreds of people are now involved in the Austin-Hackney Sister Cities network.
The Cockney Cowboy Calling event is made possible by Oasis Texas Brewing Company, Hackney Brewery, Austin Hackney United, Killeen Power Sports, London & Partners, Tech London Advocates – Austin Chapter, U.K. Department of International Trade and Juice Consulting, with additional sponsorship opportunities available.
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