- December 3, 2019

December in the District Returns to 2ND Street District

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2ND Street District (2SD) is excited to welcome back “December in the District.” This month-long celebration includes the ninth annual Holiday Window Walk and Santa Lounge and Market at the W Austin.

Throughout the month of December, guests can get in the holiday spirit while doing some holiday shopping and supporting the local businesses at 2ND Street District.

Holiday Window Walk

Starting on December 2, visitors can watch the storefronts of 2ND Street District businesses transform into decorative holiday scenes during the ninth annual Holiday Window Walk. St. Edward’s University students will activate their imaginations and design skills for their chance to win $4,500 worth of scholarships on behalf of the 2ND Street District. Participating stores include Austin General Store, Austin Rocks, Luxe Apothetique, and Sneaker Politics.

Whether heading to 2ND Street District for a bite to eat or holiday shopping, visitors can enjoy the festive installations, all while supporting the Austin community. Visit the district and vote for your favorite window display on the 2ND Street District Facebook page.

Everyone that votes is automatically entered to win a W Austin raffle package featuring bottle service for 10 in the Living Room Bar and massages at AWAY Spa for two. First place will receive a $2,500 scholarship, second place will receive a $1,500 scholarship, and $500 will be given to the student who wins the public vote. The winners will be announced on Friday, December 6 through 2ND Street District’s social media channels.

Santa Lounge and Market

On Saturday, December 7, visitors are invited to celebrate the holidays with 2ND Street District at Santa Lounge and Market at W Austin. From 1 to 5 p.m. guests can enjoy holiday carols from local groups and solo artists while sipping holiday cocktails, browsing the local holiday pop-up shops, and giving back to a local charity.

New this year, 2ND Street District is thrilled to be partnering with Boys & Girls Clubs of Austin. The first 150 guests to bring one toy to donate to Boys & Girls Clubs of Austin will receive a drink ticket for one free cocktail.

This activation will offer guests first-class retail options for all their holiday shopping needs. Stores participating include Beam Organics, Sikara, Toy Joy along with the Toy Joy Kids Zone, Luxe Apothetique, Bonobos, and more.