Special Events

Apple iTunes Bringing Coldplay, Pitbull to SXSW

The first iTunes Music Festival to be held in the USA takes place at ACL Live March 11 - 15

As if there wasn't already more music than you can shake a stick at happening during SXSW this year, Apple is adding even more to the mix.

For five days, from March 11th to the 15th, Apple will be presenting the iTunes Music Festival, held at ACL Live in the Moody Theater. Acts scheduled to appear include Coldplay, Pitbull, Imagine Dragons, Keith Urban, ZEDD and more. 

The iTunes Music Festival originally began in London to much success, This festival, concurrent with South By Southwest, will be the festival's American debut.

“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We're excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”

While information on ticket pricing isn't available yet, those who can't afford to go or can't get to Austin can watch all the performances free online via both the iTunes Store or the iTunes Festival app for iOS. More information can be found here,

ACL Live at The Moody Theater

310 Willie Nelson Blvd
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Tags: SXSW, music festival, Moody Theater, Apple, iTunes, Coldplay, Pitbull

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